Although there is always an expectation that every Disney movie will be a hit, it seemed for a while that Encanto could be the one that got away. On release, the film was a moderate hit for the times, but it quickly sank down the chart and slipped unceremoniously onto Disney+ where, appropriately, something magical began to happen. Arriving just before Christmas, the film became an instant hit over the holidays and through word of mouth, both it and its songs took over social media apps like TikTok. Now it looks like the world of Encanto could be expanding into a brand new Disney franchise.
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