The box office record of the first Avatar outing has many wondering how the upcoming, long, long, long awaited sequel, Avatar: The Way of Water, will measure up when compared to its predecessor. Director James Cameron has now discussed the box office prospects of the follow-up, revealing that he fully understands the risks inherent in releasing several sequels all these years later, even calling it “the dumbest business case in history.” Candidly, Cameron has accepted that the risk may not pay off.
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