Since the Covid pandemic there have been few movies guaranteed to boost the box office than a new Marvel Studios release. However, as Thor: Love and Thunder passes its second weekend, there is a clear trend that is continuing to appear with every new MCU release, and it isn’t necessarily a good one. Like May’s release of Doctor Stranger in the Multiverse of Madness, Thor: Love and Thunder has followed up a massive opening weekend with a similarly mighty drop in audience numbers in its second weekend in cinemas.
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